I’ve said it before and I’ll say it again; I’m a sucker for packaging: great or horrendous. You know this. Having sat in one too many creative brainstorms in my day, I inevitably find myself taking guesses at what the creatives were thinking when designing something like this cereal box. I’m sure they were trying to capture the “raw intensity and determination” of a professional athlete, but to me it’s more like Kevin Garnett is saying, “Buy my cereal or I’ll murder you In your sleep!!” which, hey, I mean I guess it worked either way because I bought it. So… we’re cool now, right KG??
The pros & cons of handmade wedding invites
This weekend Kat & I decided to silk-screen our wedding invites by hand. Why, you might ask? Mainly we wanted to do something handmade fitting our style, but it was also a heck of a lot cheaper than having someone else do it! One caveat: neither of us have silkscreened anything in the last 6 years and we had no equipment. Minor technicality. Yeah.
The WRX gets racked
I bought my little Subaru in the beginning of 2008, and a few months later I bought the Thule rack for it. One problem; nobody had the fit kit for it! Thule didn’t even have it available to buy yet. And so I forgot about it. And then when I remembered, I was too broke. Then I forgot again.
Regardless, I finally got the missing pieces – 3 years later – and the car is now officially ready to ride. I sent this picture to my brother Carl and he instantly pointed out a major flaw: There isn’t a second bike tray for him. :/
Apple busts out the Golden Ratio
Yeah, they went there. The Golden Mean is a mathematical formula that is both complex and simple at the same time. Basically when you compare two objects and the difference between the two is the same ratio as the difference between the two objects combined compared with the larger object. Or a ratio of 1.618, if you are like me and didn’t study math. The Mona Lisa, the front side of Parthenon in Athens (intentional or not), works by Salvador Dalí and more all use close approximations of this equation, and lots of people will argue that it helps make the art more appealing and physically balanced. Well add Apple’s new iCloud logo to that list. Although to be totally honest, I don’t get what all the internet buzz is about (harmonious? Really?? gag). It just looks like someone got a little bevel/ emboss crazy on a couple circles.
I finally dragged my butt of the couch and got my first mountain bike ride of the year in. It always takes the first ride to get the single track fever back and now it’s hit me in full force. Between scouring Google maps for trails and pondering which bike parts I need to upgrade, there’s a whole slew of videos to I need to watch. Framed is a short but gorgeous video showcasing just how awe-inspiring mountain biking can be. Some scenes were filmed with the Red One; one of the highest quality digital video cameras out there.
Ever since that space video, I’ve wanted a GoPro HD camera; I just didn’t want to drop 300 bones on one. Thanks to the REI Used Gear sale and some chump who returned a perfectly good camera, I scored one for $20. Here’s my first pass with it on the Goliath roller coaster at Six Flags Magic Mountain. I can’t wait to hook this up to my mountain bike and hit some trails.
Stud of the week: Lonnie Johnson
Inventor of the Super Soaker, genius, really nice guy and all-around stud. He holds 91 patents, consulted for NASA on multiple space shuttle projects and lately he’s been spending his time trying to change the face of solar technology; you know, nothing major.
I’d like to say I’ve grown wiser and more mature in recent years, but lets be honest: I still hate those kids that went to Space Camp. And with Sir Richard Branson taking his sweet time getting the commercial space tourism industry launched, options are dwindling for chumps like me to see the global horizon. That’s why this experiment done by a father and son in Upstate New York seems so awesome. Using little more than a weather balloon, GPS tracker and an HD helmet cam – the so very awesome GoPro HD – they got legit HD quality footage from space. Seriously badass.
Shrek4 site for Nickelodeon
Project: Shrek microsite for Nick.com. My role: Lead Flash developer.
Nickelodeon came to us needing a Flash microsite for the latest Shrek installment, Shrek4. I was given the role as lead developer on the site, including a majority of the site creation, all the framework development, deep-linking and tracking info. The E-cards and Waffle Shuffle game were developed by my friend Felix.
To live & die in L.A…
I work on one side and live on the other. Total opposites. One Love.