Yeah, they went there. The Golden Mean is a mathematical formula that is both complex and simple at the same time. Basically when you compare two objects and the difference between the two is the same ratio as the difference between the two objects combined compared with the larger object. Or a ratio of 1.618, if you are like me and didn’t study math. The Mona Lisa, the front side of Parthenon in Athens (intentional or not), works by Salvador Dalí and more all use close approximations of this equation, and lots of people will argue that it helps make the art more appealing and physically balanced. Well add Apple’s new iCloud logo to that list. Although to be totally honest, I don’t get what all the internet buzz is about (harmonious? Really?? gag). It just looks like someone got a little bevel/ emboss crazy on a couple circles.