I’ve said it before and I’ll say it again; I’m a sucker for packaging: great or horrendous. You know this. Having sat in one too many creative brainstorms in my day, I inevitably find myself taking guesses at what the creatives were thinking when designing something like this cereal box. I’m sure they were trying to capture the “raw intensity and determination” of a professional athlete, but to me it’s more like Kevin Garnett is saying, “Buy my cereal or I’ll murder you In your sleep!!” which, hey, I mean I guess it worked either way because I bought it. So… we’re cool now, right KG??