P54I’ve said it before and I’ll say it again; I’m a sucker for packaging. You know this. So to me it’s always interesting to try and think what the creatives were thinking when designing something, like this cereal box. I’m sure they were trying to capture the “raw intensity and determination” of a professional athlete, but it almost looks like Kevin Garnett is saying, “Buy my cereal or I’ll murder you In your sleep!!” which, hey, I mean I guess it worked either way because I bought it. We’re cool now, right KG??

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